Cushelle's packaging: recycled materials and recyclability
Packaging is an important consideration in our sustainability initiatives. We work to improve packaging by introducing recycled materials and ensuring our packaging is recyclable. As part of Essity, we support group-level sustainability ambitions. For example, Essity is aiming for packaging to be made from as much renewable or recycled material as possible over time.
Check out how else we’re innovating to achieving our company’s sustainability targets by visiting the sustainability hub.
What does improved packaging performance mean?
Improving packaging focuses on several aspects, including reducing material use, increasing recycled or renewable content, and designing packaging to be recyclable where infrastructure exists. For example, packaging using recycled plastic or paper-based materials may help reduce the use of virgin fossil-based materials compared to conventional alternatives.
At Cushelle, our packaging contains up to 75% recycled plastic, and we contribute to Essity’s sustainability goal of 85% of our packaging to be made from renewable or recycled material.
And why not check out how we’re innovating with our products too?
Reducing fossil-based plastic in packaging
We are working to reduce the use of fossil-based plastic in packaging by increasing the share of post-consumer recycled plastic content, exploring paper-based packaging solutions in selected cases, and adopting alternative formats, including reduced packaging solutions.
Reducing single-use plastic
As part of Essity’s long-term ambitions, we explore ways to reduce or even eliminate single-use plastic completely, for instance, through solutions to meet reuse directives for waste management
Improving recyclability of our packaging
We work to improve the recyclability of our packaging by adapting materials and design. Essity has set an ambition for 100% of packaging to be recyclable or reusable, subject to local collection and recycling infrastructure.
We also collaborate with retailers and recycling stakeholders to help support effective waste management systems.
Product design and packaging efficiency
Reducing packaging also involves product design.
For example, take Cushelle Seriously Clean Tubeless (6=9 & 12=18) and Cushelle Quilted Tubeless (6=9), our toilet rolls with no cardboard tube in the centre. Our coreless paper comes in handy longer rolls, meaning we can fit more roll into less packaging, helping to reduce packaging per use.
Other facts
Our product journey
Learn how Cushelle uses fresh, alternative, and recycled fibres in our products.
Cushelle and sustainable production
Learn how Cushelle supports Essity’s work to reduce emissions in manufacturing through resource efficiency and product design.
Why is diversity important?
Diversity, equity and inclusion are the cornerstones of our mission; find out how we’re fostering an inclusive environment sustainably.
Our hygiene and health mission
From educating the community about health to sharing practical hygiene tips, raising awareness of the importance of hygiene is our mission. Find out more.
How we contribute to lower emissions in logistics
Learn about how Cushelle contributes to reducing transport-related emissions through logistics optimisation and alternative transport technologies.
Our post-use waste management
Learn about Cushelle's initiatives to reduce post-use waste including compostable and recyclable products, and innovative solutions.