Packaging that gives back to our planet
When we make decisions on packaging, ourtop priorities are your safety, hygiene andconvenience, and your concerns aboutsustainability. Therefore, we now have:
%
recyclable packaging
33%, 55% and 75% recycled plastic packaging
Recyclable packaging
We are passionate about helping to increase the amountof packaging that is recycled.
Did you know?
In the UK, plastic packaging can be recycled at somesupermarkets or collected by local authorities.
In Ireland, plastic packaging can be recycled with your household recycling collection.
Use the links below to locate your nearest recycling facility.
Use links below to locate your nearest recycling facility.
UK: Recycle More Collection
ROI: Repak collection
Did you know?
In just three years, customers buying Cushelle Tubeless have prevented 354 tonnes of cardboard tubes from entering waste processing or recycling across the UK &Ireland — that’s as heavy as 26 double‑decker buses▲.
▲ Based upon Essity Sales Data 1st January 2023 –31st December 2025 and Transport for London 2025.
Recycled packaging and PCR plastic
Recyclability is a start, but our journeytowards a circular economy doesn't endthere. We're committed to increasing theuse of recycled materials in ourpackaging, including recycled plasticpackaging. Our products contain 33 and55% post-consumer recycled plastics intheir packaging, and we are aiming toincrease this content in 2026.
Is paper packaging always better than plastic?
Not always. For hygiene products like tissues, packaging has animportant job: it must keep the product clean, dry, and protected allthe way from the factory to your home. If packaging fails, products canbe damaged and wasted — which is worse for the environment.
While paper reduces plastic use, it’s not automatically the greenerchoice. Thick or coated paper can actually create more CO₂emissions than lightweight plastic when you look at the full life cycle.Paper packaging often still needs coatings or glue to make it strong ormoisture‑resistant, meaning it isn’t always plastic‑free.
At Essity, we focus on choosing the most sustainable option for eachproduct.
Other facts
Responsibly sourced fibres
We’re focused on making caring, innovative and more sustainable products.
25% reduction in greenhouse gas emissions from our energy use by 2030
Reducing the carbon footprint of our products is central to our sustainability strategy.