Cushelle WWF campaign: Frequently Asked Questions

WWF donate campaign - Frequently asked Questions

What is the campaign?

Cushelle are working with WWF to protect koalas.
Cushelle has pledged to donate £150,000 to WWF-UK to help protect Kenny the Koala and his friends in the wild, as they are disappearing due to deforestation, climate change and bushfires.*
*Information provided by WWF

Where can I find the full terms and conditions?

You can find the full terms and conditions here.

Where are the special donation packs available to buy?

Special donation packs will be available across retail supermarket stores in store and online from 25th January 2021.
There will be 3,000,000 special donation packs of Cushelle available from 25th January 2021.

Are all packs of Cushelle special donation packs?

Not all packs of Cushelle are special donation packs, only those which state ‘Donation with every pack’ on. The donation with every pack is running across 3,000,000 packs of Cushelle Original including the following:

  • Cushelle Original 9 roll
  • Cushelle Original 12 roll
  • Cushelle Original 16 roll
  • Cushelle Original 18 roll
  • Cushelle Original 24 roll
  • Cushelle Original 32 roll

Who are WWF and how are they benefitting from the promotion?

WWF is a charity dedicated to stopping the degradation of the planet’s natural environment and to building a future in which people live in harmony with nature, by: conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption.
The special donation packs will be in market from 25th January to 19th April 2021. After that date, if all promotional packs have not been sold, Cushelle will donate the full £150,000.

Why have Cushelle partnered with WWF?

Koalas are disappearing from the wild due to deforestation, climate change and bushfires which happen every year in Australia.
With Kenny the Koala being Cushelle’s mascot, they felt the need to act in partnership with the WWF, a charity devoted to helping endangered animals like koalas.
Cushelle have pledged to donate £150,000 to the WWF and encourage you to help too, by heading to to help further with a donation of your choice.

My question has not been answered in the FAQs

If you still have further questions regarding the promotion, please contact us by emailing